Following the remarkable success achieved at the "NasTex" exhibition, the Industrial Businesswomen’s Committee at the Damascus and Countryside Chamber of Industry is gearing up to take Syrian creativity to broader Arab horizons. Headed by Eng. Wafaa Abu Labdeh, Chamber Board Member and Committee Chairperson, the committee held its final preparatory meeting for participating in the "SyrEx Amman" exhibition in Jordan, under the "Basmat Fan" (Artistic Impression) project.The meeting reviewed key logistical and organizational preparations required to ensure an outstanding presence that reflects the scale and deep-rooted heritage of Syrian creativity.Eng. Abu Labdeh emphasized the importance of commitment and the highest levels of professionalism. She explained that the success of this participation is not measured by sales alone, but extends to capitalizing on premium opportunities and establishing a strong presence rooted in high organization and visual identity, thereby reflecting the prestige of both Syrian businesswomen and Syrian products. She noted that the committee received widespread inquiries following its recent successful participation in "NasTex," where organization and attention to visual and structural details played a major role in attracting visitors and leaving a distinctive impression, while keeping the priority on the team that started working together to ensure harmony and integration.Furthermore, Abu Labdeh stressed that discipline and adherence to schedules and specific arrangements are essential traits of businesswomen. She affirmed that current external opportunities represent an exceptional and valuable chance to access new markets and present heritage and artistic handmade products directly through the vision of their creators, which brings true added value to both the participants and the exhibition
29/7/2026
